BRANDING & IDENTITY / PACKAGING

MINGO CHOCOLATE BAR

MINGO aimed to set themselves apart from all other chocolate bars on the shelf.  The brand and packaging took inspiration from one of the most colorful and funky birds out there: the flamingo. Undulating shapes and gradients help the packaging to feel dynamic and energetic, while its bright color palette catches your eye as you walk down the candy aisle. MINGO went on to win a Gold ADDY Award in Student Packaging from the Birmingham, AL chapter of the American Advertising Federation.