REFRESHED BRAND ASSETS / MARKETING MATERIALS
AVOCET TOWER
At Transwestern, I designed marketing materials and refreshed brand assets for properties across the company’s commercial real estate portfolio. One of my main clients was Avocet Tower, a premier office building in downtown Bethesda, Maryland. From email campaigns and brochures to event signage, every piece aimed to help Avocet Rise Above the competition.
The Email Blast, Elevated.
At Transwestern, we often use emails to notify applicable real estate brokers in the industry to the latest news from our leasing portfolio or to remind them of building perks. However, so does every other real estate brokerage in the industry. The challenge is then to find ways to make our emails stand out in the sea of marketing emails flooding their inboxes. Stunning imagery, attention grabbing copy, and motion graphics & interactive elements are some of the ways I’ve attempted to do that.
Below is an example of some of the latest email campaigns that I designed for Avocet Tower. These include Deal Announcements for new leases in the building, a General Overview on what sets Avocet apart from the competition, a Location eblast featuring some of the nearby dining and retail options, another that highlights of some of the Amenities available to tenants, and two Availability emails (one for full-floors, one for smaller spec suites).
BEYOND THE INBOX
Expanding Avocet Tower’s Reach
At Transwestern, we create targeted Realty Ads shared on various social media platforms and industry-specific websites for properties in our portfolio, with the aim to connect with potential clients beyond our current network. By telling authentic stories and highlight unique opportunities and features of the office buildings in our portfolio, we can effectively expand reach and engagement.
These are a sampling of designs I created for Avocet Tower.
Two examples of social media graphics I designed to announce and celebrate major leasing milestones at Avocet Tower.
BROWSE THE BROCHURE
