BRANDING & IDENTITY

BRANCH HOUSE

Situated on the bank of the beautiful Sacramento River, Branch House is a re-envisioned food and beverage outlet within Turtle Bay Exploration Park in Redding, California. On behalf of Longitude° Branding, I designed Branch House's new visual identity and supporting collateral.
Something to note is that the name and brand mark are inspired by the focal point of the interior design – a chandelier art installation created by a local artist from some remaining oak branches that were salvaged from a city-wide fire.