BRANDING & IDENTITY

MAREA SOL HOTEL

Marea Sol is a boutique hotel in Santa Cruz, CA. Their team aims to create an excellent guest experience for all travelers who appreciate elegant design, thoughtful amenities, and attentive service. After Longitude° established Marea Sol's strategy and messaging, I was enlisted to create the visual identity and supporting marketing collateral. In order avoid the “cliché beach front” hotel style, I took the brand in a direction that felt more classy, luxurious, with a desert twist.